Privacy Policy, HIPAA Notice of Privacy Practices, and Terms of Use

Effective Date: March 5, 2026
Last Updated: March 5, 2026

longbranchrecovery.com is owned and operated by Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center, a substance use disorder treatment facility operating in Louisiana.

PRIVACY POLICY

Introduction

Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center (“Longbranch,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website longbranchrecovery.com (the “Site”) or engage with our services.

We are a direct substance use disorder treatment facility. We do not operate as a referral service, lead generator, or data broker. We do not sell or share your personal health information with third parties.

Information We Collect

We may collect the following types of information:

Personal Information You Provide:

• Name, phone number, email address, date of birth
• Insurance information (provider, member ID, policy number)
• Information submitted through contact forms, admissions inquiries, and insurance verification requests
• Information provided during phone calls, text messages, or email communications

Automatically Collected Information:

• IP address, browser type, device information
• Pages visited, time spent on pages, referring website
• Cookies and similar tracking technologies

How We Use Your Information

We use your information for the following purposes:

• To respond to your inquiries and provide information about our treatment services
• To verify insurance eligibility and benefits
• To facilitate admissions and treatment coordination
• To communicate with you via phone, email, and SMS regarding treatment services
• To improve our website and user experience
• To comply with legal and regulatory obligations

Communications Consent

By submitting a contact form on our Site, you consent to receive communications from Longbranch Healthcare via phone, email, and SMS (up to 2–4 messages per month). Message and data rates may apply. You may opt out of SMS messages at any time by replying STOP. You may opt out of email communications by following the unsubscribe instructions in any email we send.

Consent to contact is obtained via website forms prior to outreach.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site and to measure the effectiveness of our marketing efforts.

Types of Cookies We Use:

• Essential Cookies: Necessary for the Site to function properly
• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics)
• Advertising Pixels: Non-personalized advertising measurement pixels from Google Ads, Meta (Facebook), TikTok, Microsoft Advertising, Reddit, Snapchat, and Pinterest

Important: No personally identifiable health information is transmitted to advertising platforms through these pixels. These technologies are used solely for aggregate measurement and optimization purposes, not for personalized remarketing or customer match advertising.

You may control cookies through your browser settings. You may also opt out of interest-based advertising through platform-level controls provided by Google, Meta, and other advertising networks.

How We Share Your Information

We do not sell or share your personal health information with third parties for marketing or commercial purposes.

We may share your information only in the following limited circumstances:

• Treatment, Payment, and Healthcare Operations: With healthcare providers, insurance companies, and business associates as necessary to provide treatment services and process insurance claims
• Legal Compliance: When required by law, regulation, court order, or legal process
• Consent: With your explicit written consent for specific purposes

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions
• Right to Correct: You may request correction of inaccurate personal information
• Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information

We do not sell or share your personal information. However, you may exercise your right to opt out by contacting us at:

Do Not Sell or Share My Personal Information

To exercise any of your CCPA/CPRA rights, please contact us at info@longbranchhealthcare.com. We will respond to your request within 45 days.

We do not discriminate against individuals who exercise their CCPA/CPRA rights.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. When personal information is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol. However, no method of transmission over the internet or electronic storage is 100% secure.

Children’s Privacy

Our Site and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13 without parental or legal guardian consent. If you are under 13, you must have permission from a parent or legal guardian to use this Site or submit any information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. If substantial changes are made, we will notify you by email when appropriate. Your continued use of the Site following any changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center
Compliance Officer
2329 Edenborn Ave
Metairie, LA 70001
Phone: (504) 282-1500
Email: info@longbranchhealthcare.com

HIPAA NOTICE OF PRIVACY PRACTICES

Effective Date: March 5, 2026

THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center (“Longbranch,” “we,” “us,” or “our”) is committed to providing you with quality behavioral healthcare services. An important part of that commitment is protecting your health information according to applicable law. This Notice of Privacy Practices (“Notice”) describes how we may use and disclose your protected health information (“PHI”) and your rights regarding your PHI under federal law, including the Health Insurance Portability and Accountability Act (HIPAA).

Protected health information is information about you, including demographic information that may identify you and that relates to your past, present, or future physical or mental health or condition; the provision of healthcare services; or the past, present, or future payment for the provision of healthcare services to you.

Our Legal Duty

We are required by law to:

• Maintain the privacy of your PHI
• Provide you with this Notice of our legal duties and privacy practices with respect to your PHI
• Notify you following a breach of unsecured PHI related to you
• Abide by the terms of this Notice of Privacy Practices

This Notice of Privacy Practices will remain in effect until it is revised. We reserve the right to change our privacy policy and practices and the terms of this Notice of Privacy Practices, consistent with applicable law and our current business processes, at any time. Any new Notice of Privacy Practices will be effective for all PHI that we maintain at that time.

Notification of revisions of this Notice of Privacy Practices will be provided as follows: (1) upon request; (2) electronically via our website or via other electronic means; and (3) as posted in our place of business.

In addition to the above, we have a duty to respond to your requests (e.g., those corresponding to your rights) in a timely and appropriate manner. We support and value your right to privacy and are committed to maintaining reasonable and appropriate safeguards for your PHI.

Special Protections for Substance Use Disorder Records (42 CFR Part 2)

Federal law (42 CFR Part 2) provides special privacy protections for substance use disorder treatment records. Longbranch Healthcare is a federally assisted substance use disorder treatment program, and your records related to substance use disorder diagnosis, treatment, or referral are protected under 42 CFR Part 2.

The confidentiality of alcohol and drug abuse client records maintained by us is protected by federal law and regulations. Generally, we may not say to a person outside the treatment center that you are a client of the treatment center, or disclose any information identifying you as receiving alcohol or drug abuse treatment unless:

• You consent in writing (as discussed below in “Authorization to Use or Disclose PHI”)
• The disclosure is allowed by a court order (as discussed below in “How We May Use and Disclose Your PHI”)
• The disclosure is made to medical personnel in a medical emergency or to qualified personnel for research, audit, or program evaluation (as discussed below in “How We May Use and Disclose Your PHI”)

These records may not be used or disclosed in any civil, criminal, administrative, or legislative proceeding against you unless:

• You provide specific written consent, or
• A court issues a qualifying order permitting disclosure

Violation of federal law and regulations by the treatment center is a crime. Suspected violations may be reported to appropriate authorities in accordance with federal regulations. Penalties for violations of 42 CFR Part 2 align with HIPAA civil and criminal enforcement provisions. Unauthorized disclosure of substance use disorder records is prohibited and subject to significant penalties.

Federal law and regulations do not protect any information about a crime committed by you either at the treatment center or against any person who works for the treatment center or about any threat to commit such a crime. Federal laws and regulations do not protect any information about suspected child abuse or neglect from being reported under state law to appropriate state or local authorities.

See 42 U.S.C. 290dd-3 and 42 U.S.C. 290ee-3 for federal laws and 42 CFR Part 2 for federal regulations.

How We May Use and Disclose Your PHI

Among Treatment Center and Personnel: We may use or disclose information between or among personnel having a need for the information in connection with their duties that arise out of the provision of diagnosis, treatment, or referral for treatment of alcohol or drug abuse, provided such communication is (i) within the treatment center; or (ii) between Longbranch Healthcare facilities. For example, our staff, including doctors, nurses, and clinicians, will use your PHI to provide your treatment care.

For Treatment: We may use and disclose your PHI to provide, coordinate, or manage your healthcare and related services. This includes consultation with other healthcare providers involved in your care.

For Payment: We may use and disclose your PHI to obtain payment for treatment services. Your PHI may be used in connection with billing statements we send you and in connection with tracking charges and credits to your account. Your PHI will be used to check for eligibility for insurance coverage and prepare claims for your insurance company where appropriate.

For Healthcare Operations: We may use and disclose your PHI in order to conduct our healthcare business and to perform functions associated with our business activities, including accreditation and licensing, quality improvement, staff training, and compliance activities.

To the Secretary of Health and Human Services: We are required to disclose PHI to the Secretary of the U.S. Department of Health and Human Services when the Secretary is investigating or determining our compliance with the HIPAA Privacy Rules.

To Business Associates: We may disclose your PHI to business associates that are contracted by us to perform services on our behalf which may involve receipt, use, or disclosure of your PHI. All of our business associates must agree to: (i) protect the privacy of your PHI; (ii) use and disclose the information only for the purposes for which the business associate was engaged; (iii) be bound by 42 CFR Part 2; and (iv) if necessary, resist in judicial proceedings any efforts to obtain access to client records except as permitted by law.

Crimes on Premises: We may disclose to law enforcement officers information that is directly related to the commission of a crime on the premises or against our personnel or to a threat to commit such a crime.

Reports of Suspected Child Abuse and Neglect: We may disclose information required to report under state law incidents of suspected child abuse and neglect to the appropriate state or local authorities. However, we may not disclose the original client records, including for civil or criminal proceedings which may arise out of the report of suspected child abuse and neglect.

Court Order: We may disclose information required by a court order, provided certain regulatory requirements are met.

Emergency Situations: We may disclose information to medical personnel for the purpose of treating you in an emergency.

Research: We may use and disclose your information for research if certain requirements are met, such as approval by an Institutional Review Board.

Audit and Evaluation Activities: We may disclose your information to persons conducting certain audit and evaluation activities, provided the person agrees to certain restrictions on disclosure of information.

Reporting of Death: We may disclose your information related to cause of death to a public health authority that is authorized to receive such information.

As Required by Law: We may disclose your PHI when required by federal, state, or local law.

For Public Health Activities: We may disclose your PHI to public health authorities for disease prevention, reporting, and surveillance purposes.

For Health Oversight Activities: We may disclose your PHI to health oversight agencies for audits, investigations, and inspections.

For Judicial and Administrative Proceedings: We may disclose your PHI in response to a court order or lawful administrative request.

To Avert a Serious Threat: We may disclose your PHI if necessary to prevent or lessen a serious and imminent threat to your health or safety or the health or safety of others.

Appointment Reminders: We may use or disclose your PHI to provide you with appointment reminders (such as voicemail messages, postcards, text messages, or letters).

Uses and Disclosures That Require Your Written Authorization

We will obtain your written authorization before using or disclosing your PHI for purposes not described in this Notice, including:

• Most uses and disclosures of psychotherapy notes (with certain exceptions)
• PHI used for marketing purposes
• Any sale of PHI (we do not sell PHI)

You may revoke your authorization in writing at any time. Your revocation will not affect any use or disclosure already made in reliance on your authorization. We will honor oral revocations upon authenticating your identity until a written revocation is obtained.

Your Rights Regarding Your PHI

You have the following rights with respect to your PHI:

Right to Notice: You have the right to adequate notice of the uses and disclosures of your PHI, and our duties and responsibilities regarding same, as provided for herein. You have the right to request both a paper and electronic copy of this Notice. You may ask us to provide a copy of this Notice at any time.

Right of Access to Inspect and Copy: You have the right to access, inspect, and obtain a copy of your PHI for as long as we maintain it as required by law. This right may be restricted only in certain limited circumstances as dictated by applicable law. All requests for access to your PHI must be made in writing. Under a limited set of circumstances, we may deny your request. Any denial of a request to access will be communicated to you in writing. If you are denied access to your PHI, you may request that the denial be reviewed.

We may charge a reasonable, cost-based fee for the copying and/or mailing process of your request. As to PHI which may be maintained in electronic form and format, you may request a copy to which you are otherwise entitled in that electronic form and format if it is readily producible, but if not, then in any readable form and format as we may agree (e.g., PDF). Your request may also include transmittal directions to another individual or entity.

Right to Amend: If you believe the PHI we have about you is incorrect or incomplete, you have the right to request that we amend your PHI for as long as it is maintained by us. The request must be made in writing and you must provide a reason to support the requested amendment. Under certain circumstances we may deny your request to amend, including but not limited to, when the PHI: (1) was not created by us; (2) is excluded from access and inspection under applicable law; or (3) is accurate and complete. If we deny amendment, we will provide the rationale for denial to you in writing. You may write a statement of disagreement if your request is denied. This statement will be maintained as part of your PHI and will be included with any disclosure.

Right to Request an Accounting of Disclosures: We are required to create and maintain an accounting (list) of certain disclosures we make of your PHI. You have the right to request a copy of such an accounting during a time period specified by applicable law prior to the date on which the accounting is requested (up to six years). You must make any request for an accounting in writing. We are not required by law to record certain types of disclosures (such as disclosures made pursuant to an authorization signed by you), and a listing of these disclosures will not be provided. If you request this accounting more than once in a 12-month period, we may charge you a reasonable, cost-based fee for responding to these additional requests.

Right to Request Restrictions: You have the right to request restrictions or limitations on how we use and disclose your PHI for treatment, payment, and operations. We are not required to agree to restrictions for treatment, payment, and healthcare operations except in limited circumstances. This request must be in writing. If we do agree to the restriction, we will comply with the restriction going forward, unless you take affirmative steps to revoke it or we believe, in our professional judgment, that an emergency warrants circumventing the restriction in order to provide the appropriate care or unless the use or disclosure is otherwise permitted by law.

Out-of-Pocket Payments: If you have paid out-of-pocket (or in other words, you or someone besides your health plan has paid for your care) in full for a specific item or service, you have the right to request that your PHI with respect to that item or service not be disclosed to a health plan for purposes of payment or healthcare operations, and we are required by law to honor that request unless affirmatively terminated by you in writing and when the disclosures are not required by law. This request must be made in writing.

Right to Confidential Communications: You have the right to request that we communicate with you about your PHI and health matters by alternative means or alternative locations. Your request must be made in writing and must specify the alternative means or location. We will accommodate all reasonable requests consistent with our duty to ensure that your PHI is appropriately protected.

Right to Notification of a Breach: You have the right to be notified in the event that we (or one of our business associates) discover a breach involving unsecured PHI.

Right to a Paper Copy of This Notice: You have the right to obtain a paper copy of this Notice upon request.

To exercise any of these rights, please submit a written request to:

Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center
ATTN: Regulatory Officer
2329 Edenborn Ave
Metairie, LA 70001
Email: info@longbranchhealthcare.com

Complaints

If you believe your privacy rights have been violated, you may file a complaint with:

Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center
ATTN: Regulatory Officer
2329 Edenborn Ave
Metairie, LA 70001

Or with:

U.S. Department of Health and Human Services
Office for Civil Rights
200 Independence Avenue, S.W.
Washington, D.C. 20201
Phone: 877-696-6775
Email: OCRMail@hhs.gov
Website: https://www.hhs.gov/ocr/privacy/hipaa/complaints

You may also submit a formal written complaint directly to:

Louisiana Department of Health and Hospitals (DHH)
P.O. Box 3767
Baton Rouge, LA 70821
Complaint Number: 225-342-6429

The Joint Commission
Office of Quality and Patient Safety
One Renaissance Boulevard
Oakbrook Terrace, Illinois 60181
General Inquiries Number: 630-792-5800

You will not be retaliated against for filing a complaint. We support your right to the privacy of your protected health information.

Changes to This Notice

We reserve the right to change the terms of this Notice at any time. Any changes will apply to all PHI we maintain. The current Notice will be posted on our website and available upon request.

TERMS OF USE

Effective Date: March 5, 2026

Acceptance of Terms

By accessing or using longbranchrecovery.com (the “Site”), you agree to be bound by these Terms of Use (“Terms”). If you do not agree to these Terms, do not use the Site.

longbranchrecovery.com is owned and operated by Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center, a substance use disorder treatment facility operating in Louisiana.

Use of the Site

Permitted Use: The Site is intended to provide information about our treatment services and to facilitate contact with our admissions team. The Site is for the sole purpose of advertisement, information, education, and communication. It is NOT for the purpose of practicing medicine or professional counseling. You may use the Site for lawful purposes only.

Prohibited Conduct: You agree not to:

• Use the Site in any way that violates applicable laws or regulations
• Attempt to gain unauthorized access to any portion of the Site or any systems or networks connected to the Site
• Interfere with or disrupt the Site or servers or networks connected to the Site
• Transmit any viruses, malware, or other harmful code
• Collect or harvest any information from the Site using automated means

No Medical Advice

The information provided on the Site is for general informational purposes only and does not constitute medical advice, diagnosis, or treatment. Always seek the advice of a qualified healthcare provider with any questions you may have regarding a medical condition or substance use disorder. Never disregard professional medical advice or delay seeking it because of something you have read on the Site.

This Site and its services do not offer medical or professional healthcare advice, diagnosis, or treatment, nor do they establish a physician-patient relationship. You must consult your healthcare provider for your medical needs, including diagnosis and treatment. Do not rely on the information provided on this Site to diagnose, treat, cure, prevent, manage, or address health issues.

This Site is not intended for urgent medical treatment or emergency care. If you require urgent medical treatment or emergency care, contact your healthcare provider directly or call 911 immediately.

No Guarantee of Admission or Treatment Outcomes

Submission of information through the Site does not guarantee admission to our program or any specific treatment outcome. Admission is subject to clinical assessment, insurance verification, and availability.

Electronic Communications

Visiting the Site, submitting a contact form, or texting or emailing us constitutes electronic communications. You consent to receive electronic communications from us and agree to notify us of any changes in your telephone number or email address. Except as otherwise required under applicable law, you agree that all agreements, notices, and other communications that we provide to you electronically, via email, text, or on the Site, satisfy any legal requirement that such communications be in writing.

You authorize us to contact you, including by sending text messages directly or through a conduit text messaging service and other communications to a cell phone using an automatic telephone dialing system or an artificial or prerecorded voice message, at any number you provide. You acknowledge that any text messages or prerecorded messages sent by us may contain sales or marketing content. You may revoke your consent for us to contact you at a specified telephone number by communicating your revocation to us through any reasonable means, such as replying “STOP” to a text message or contacting us directly.

Intellectual Property

All content on the Site, including text, graphics, logos, images, and software, is the property of Longbranch Healthcare or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content on the Site without our prior written permission.

Third-Party Links

The Site may contain links to third-party websites or resources. These links are provided for your convenience only. We do not endorse and are not responsible for the content, accuracy, or practices of any third-party websites. We encourage you to review the privacy policies of any external sites linked from our Site.

Disclaimer of Warranties

THE SITE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, LONGBRANCH HEALTHCARE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

• YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SITE
• ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE SITE
• UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT

Indemnification

You agree to indemnify, defend, and hold harmless Longbranch Healthcare, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of or in any way connected with your access to or use of the Site or your violation of these Terms.

Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the State of Louisiana, without regard to its conflict of law principles. Any legal action or proceeding arising out of or related to these Terms or the Site shall be brought exclusively in the state or federal courts located in Louisiana, and you consent to the personal jurisdiction of such courts.

Changes to These Terms

We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting to the Site. Your continued use of the Site following any changes constitutes acceptance of the revised Terms. You are encouraged to review this page periodically to stay informed of our current terms.

Contact Information

If you have questions about these Terms of Use or need assistance, please contact us at:

Longbranch Healthcare, d/b/a Longbranch Recovery and Wellness Center
Compliance Officer
2329 Edenborn Ave
Metairie, LA 70001
Email: info@longbranchhealthcare.com

Please include your name, contact method, and the specific service or platform your inquiry relates to.

End of Document

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